As the economy recovers and consumers begin spending money more frequently, business owners should be asking themselves, what can I do to jump-start my business as we recover from the COVID-19 pandemic. Here we have five actionable tips to help you navigate your business to a successful recovery.
Invest In Digital Marketing
As we have seen firsthand during this pandemic, more people than ever have turned to the internet to shop and do business than ever before. If you weren’t actively building your online presence before, you now know the importance of being visible on the internet. People flooded to the internet in droves to purchase items unavailable locally and do business with online retailers that didn’t have occupancy restrictions. It’s become more apparent than ever before that your business must be visible online for you to survive through times like this. Invest in a website, invest in SEO, and invest in paid advertising.
Cut Unnecessary Expenses
Most people who can work online experienced remote work scenarios that had them working from their home office. Many businesses have realized this as an opportunity to reduce office space and unnecessary overhead. With Zoom meetings, email communication, and IP phone systems, it’s easier than ever to staff and manage remote workers. Freelancers are also an option for businesses trying to reduce costs by downsizing staff. Utilizing call centers for inbound and outbound calls is also an excellent way to cut expensive overhead and lean on remote freelancers to tackle some of these tasks. There are even subscription-based legal teams that allow you to save money on attorney fees if you need them. There are many ways to cut expenses, and these are just some of them.
Invest In Yourself
It’s easy to get caught up in the day-to-day struggles of owning a business. Managing clients, processes, and fulfillment can become a time-consuming aspect of business that can distract you from learning and growing within your profession. Consider taking online courses; something like Lynda.com was widely known as an affordable resource for ongoing education. Lynda.com is now LinkedIn Learning, and you can take these online courses through the Linkedin learning platform. Online courses are an excellent tool for anyone wanting to continue learning and growing, but what if you don’t know what it is you need to know? What if you are so buried in your work that you can’t see the obvious things you need to focus on to improve yourself and your business? Well, you still need to invest in yourself, but you may need to take a different approach. Instead of diving into an online course, you can consider highering a business coach to help you understand what might be holding you back. A qualified business coach will assess your business, analyze the numbers, and help create processes and procedures that can help you get away from the daily grind and focus on growth. There are companies out there like 7th Gear Business Coaching with great Google reviews and qualified coaches that can help you take your business to the next level. Invest in yourself!
COVID has made networking in person a lost art, but that doesn’t mean that things won’t resume as soon as everyone is vaccinated and we are clear to congregate. Until that time, you can spend a few hours each month connecting with people through social media and in online forums. For now, it’s better than not networking at all. When life as we knew it resumes, consider joining local chambers and other local networks that allow you to meet in person monthly, talk with other business owners, and build relationships.
Find That Drive Again
Anyone that starts a new business starts it with an end goal in mind. They might want to travel the world, experience more financial freedom, less headache, or want to enjoy an early retirement. Whatever the reason, do you still have that same goal in mind? Are you still striving for the finish line, or have you become complacent? Dig deep, look in the mirror, and find that drive again! That same drive that got you where you are can help propel you through this next phase of growth!